Editorial Jan 2019 Vol 25 No.25
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Television-Media Reforms- The need of the hour
by Prof. Earanna.S & Prof. Mitta Sekhara Gowd
The Media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power; because they control the minds of the masses. - Malcolm X
Media should re-engineer the contents and the mode of the delivery of services for the betterment of interest of mankind.- Acme Intellects
A few people claim that television is the genesis of all evils whereas others think that it is the boon for mankind. Even Some curse television media for its misinformation, society's violence and consumerism, while others feel that it is treasure trove of abundant rich and information. Television is taken as low priced dissemination source of information and wide range of entertainment. It is a prized invention for mankind as it enables people at large to come across with variety traditions and cultures embraced by people of different walks of life, and also provides opportunities to children to learn about science fictions, education and explode their latent talent. House wives and aged people do get the advantage of programs in the form of serials and health related programs. Good and timely information helps farming community. Television makes viewers accessibility to live information globally. Even though Television Media plays vital role in socio economic development of the county it has the following demerits.
- Adverse effect on Children
Ø According to the American Academy of Pediatrics, "Extensive research evidence indicates that media violence can contribute to aggressive behavior, desensitization to violence, nightmares, less empathetic and fear of being harmed."
Ø Children under 8 years of age can't differentiate between fantasy and reality and therefore begin to believe the world they see depicted on television is real. Violent behavior learned on television in childhood persists into adulthood.
Ø Sex, crime, and violence are frequently depicted on television and may have negative effects on impressionable children.
Ø Deceptive and repetitive advertisements influence children to become habitual buyers of health hazardous products.
- In general
Ø More focusing on politics, repetitively casting the political comments, arguments and counter arguments by politicians makes to lose faith on the media. It looks more like cleaning dirty linen in public.
Ø All unhealthy dictionary words reaching to the people by few unethical politicians.
Ø Employment and Entrepreneur based programs are not televised.
Ø Education including moral related programs are hardly seen.
Ø Some channels are stung by money mania and deliver unrealistic information to increase their TRP.
Ø Repetition of unhealthy programs are not of good taste.
Ø Excessive TV watching (more than 3 hours a day) can also contribute to sleep difficulties, obesity, behavior problems, lower grades, and other health issues and addictive.
Ø Television makes viewers antisocial, taking the place of family and friends, no physical exercise, no outdoor games, reducing hobbies like art, music, etc.
Ø A few of television programs are full of lies, half-truths, propaganda, cliché, stereotypes, and misinformation, and how it can hinder people's ability to think for them. It's also easy to find examples of how television manipulates people's opinions (and morals) and makes them more prone to consumerism (and debt).
Hence, the Media must define their vision in the larger interest of society and frame the appropriate internal rules and regulations with the ad-mixture of News, Employment, family health, Education of societal needs. It is better for media to experience day’s program sitting with the family members to analyze and understand the gap between the needs and telecasts for the necessary reformation. The Government also should frame laws of ethics on Media without interfering into their freedom, and should create awareness on that is the need of the hour.
Every member of media should not forget that one of the viewers is his/her family member only.
Media may be one of the influencing factor on the healthy society. For the illeffects of Media everyone is responsible. Hence Media, Government, Education System needs reforms towards the healthy world. Let Media be more educative to mankind- Acme Intellects
With Warm Regards
Prof. Earanna. S,
Retd. Associate Professor, B.R.B.College of Commerce,
Raichur, Karnataka State, India.
Prof. Mitta Sekhara Gowd,
Founder & Managing Editor, AIIJRMSST, Tumkur, Karnataka State, India.
& Associate Professor, Dept of MBA (PGDMS), Kalpataru Institute of Technology, Tiptur, Karnataka State, India. &
Acme Intellects Group, Acme Intellects International Journal of Research in Management, Social Sciences & Technology, Acme Intellects Research Center- A Wing of Help to Help Charitable Trust®, Kanasu Nilaya, #106, Sogadu Shivanna Layout, Devaraya Pattana, Tumkur- 572 104, Karnataka State, India.
Ph: +91 9916537999
1) Rumana(2019), “Advantages and Disadvantages of Watching Television” retrieved from https://reelrundown.com/tv/Advantages-and-Disadvantages-of-watching-Television